Oxford startup’s “ultimate password” protects ad spend and company information
Oxford BioChronometrics analyses hundreds of millions of Internet interactions each month. More than 60% of interactions are the work of bots – automated programmes that might send spam or fraudulently click on adverts.
Adrian Neal, founder and CEO of Oxford BioChronometrics says “Bots hack social media sites, online banking platforms, and chat rooms. They try to steal information every day.”
However, identifying bots is becoming increasingly difficult. Bots are evolving. Some can now mimic humans to overcome traditional detection methods.
Oxford BioChronometrics has developed technology to detect even the most advanced bots. Neal explains: “when you visit a site, you might hold your device just so, or type at a certain speed. Everyone has hundreds tell-tale habits and we can measure them”.
Together these behaviours form a digital signature called “e-DNA”, or electronically Defined Natural Attributes. Neal says “e-DNA is the ultimate password. It’s even more unique than a fingerprint or a retina scan. It can’t be faked by bots, or even other humans”.
Clients from a range of industries depend upon Oxford BioChronometrics for help with security and fraud prevention. Advertisers are using the technology to detect bots that click on adverts. According to the Association of National Advertisers bots cost advertisers $6.3 billion in 2015.
e-DNA is so unique, it can be used to verify a person’s identity. Software from Oxford BioChronometrics could eliminate the need for logins and passwords.
Oxford BioChronometrics is looking to expand. Neal says “an attack from bots is like a bleeding wound. You need a quick solution. We want people to realise how quickly and easily we can help them.”