Nokia and Oxford University Consulting Research Online Popularity

6th January 2011

Nokia commissioned Oxford University Consulting to put together a report into the secrets of online popularity. The Nokia Soci@lite Report, written by Dr. Bernie Hogan, investigates the secrets to the popularity of a new group of digital social media networkers, named ‘Soci@lites’ defined as people with 5,000 friends.

The characteristics, social interests and average age of users with the highest number of online friends were accessed to form the unique profile of a Soci@lite, which was determined by analysing the activity of social media users through 2010.The Nokia Soci@lite Report also indicates that potential winners enjoy outdoor activities, don’t like to follow crowds, and frequently head to online discussion forums.

The report was commissioned to celebrate the launch of Nokia’s C7 Social Challenge, which offers Facebook users the opportunity to gather votes for themselves through Nokia’s fan page.

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