Oxford LovesVouchers – The Mobile Advertising Solution for the Price of a Coffee
10th July 2013
This week, an Oxford start-up released a new android app that connects small, independent businesses to their local customers. OXGEOS (Oxford Geo Social Technologies), coming out of Oxford University Innovation, the Technology Transfer Company of the University of Oxford, has released their app, called LovesVouchers, on the Google Play Store. LovesVouchers is free to download and for as little as £2.50 a small business can start attracting customers via discount vouchers.
Vouchers placed by a vendor on the platform are ordered by proximity around a user depending on their location. The LovesVouchers advertising platform can be used to encourage more people to shop in small businesses which will ultimately stimulate the local economy. “We’re often asked how much it costs to advertise” explains Selwyn Lloyd, founder of OXGEOS, “with LovesVouchers, for less than the price of a coffee your business could acquire 10 new customers.”
LovesVouchers is simple and cost effective – the voucher creation process can be done quickly within the app. “Creating an online, local advertising campaign has never been so easy,” says Vaughan Edmonds, co-founder of OXGEOS and creator of LovesVouchers, “we are now looking for visionary local vendors with smartphones to give our platform a try. We believe the platform could be a powerful tool for attracting new customers.”
OXGEOS are appealing for help from their early adopters in the form of user feedback from uploaded vouchers.
OXGEOS is part of the Isis Software Incubator (ISI), which supports software ventures in the development of products or services and assists them to trade without external investment. Roy Azoulay, who heads the ISI said “The ISI offers a wide spectrum of support services including commercial mentoring, Intellectual Property advice and assistance in identifying potential customers. OXGEOS has made full use of these facilities to promote the local economy, which is increasingly under pressure.”
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